Master’s in Economics (2018)
Program Objectives
This program focuses on cultivating students’ knowledge of modern economics, analytical methods of modern economics, broad and open international paradigms, creative thinking, and flexible use of modern economic analytical methods. Students will use these skills to solve practical problems.
The master’s in economics program uses the original editions of English-language textbooks, and all instruction is conducted in English. All faculty members have overseas doctorates and can flexibly apply their academic ideas into domestic parameters. Under the instruction of RIEM’s advanced teaching methodology and experienced professors, our graduates enter first-class domestic and international colleges and universities for further studies and research. Our graduates are also prepared for industrial and managerial careers.
Specific Goals
1. Master modern economic theory, including microeconomics, macroeconomics, mathematical economics, and econometrics. Learning and being trained in these basic theories provide a solid foundation for the students to continue their studies and conduct further scientific research.
2. Become familiar with the frontiers of economics, and develop personal research skills in this field.
Program Structure
The master’s in economics degree emphasizes learning solid theory and academic research methodology as well as focusing on current economics and management issues. Students in this program will develop excellent intercultural communication skills as well as exceptional academic research skills.
This program trains students through a variety of methods, including mentoring, teaching methods, research training, academic seminars, and practicums. Mentoring and advising play crucial roles in the training process. In addition, RIEM highly values innovative thinking.
In order to help students effectively apply theoretical knowledge, RIEM follows these principles:
1. For postgraduate training, the mentor is held responsible and leads a group of students.
2. Systematic learning and training: during the first semester, students take basic and major compulsory courses. Beginning in the second semester, elective courses (for the major) are added to develop students’ scientific research skills. At the end of the second semester, students may choose their majors based on individual interests and goals.
3. Host annual postgraduate seminars to stimulate students’ academic interests.
4. Strengthen ties with first-class, overseas universities and implement student exchange programs.
5. Strengthen training in academic research and writing.
Length of Studies
The school has a flexible academic system. It takes students a minimum of two years and a maximum of five years to obtain a master’s degree.
Graduation and Degree Requirements
For a master’s degree, students are required to complete 38 credits (with a minimum of 30 credits). The credit structure is as follows:
Credit Requirements
| Content
| Category
| Credit
|
Course Credits
≥30
| Compulsory Courses
20 Credits
| Public Course
| 5 credits
|
Discipline Foundation Course
| 9 credits
|
Major Course
| 6 credits
|
Elective Courses≥10 Credits
| Major Elective Course
| ≥10 credits
|
Public Elective Course
| 0
|
Research Training
2 Credits
| Research Report
|
| 2 credits
|
Social Practice
2 Credits
| Internship or Practical
| (Optional)
| 2 credits
|
Degree Dissertation
6 Credits
| Literature Review and Research Proposal
|
| 2 credits
|
Completion of Dissertation and Defense
|
| 4 credits
|
All postgraduate students have to complete the aforementioned provisions in order to earn each component’s minimum required credits. Students who complete all degree requirements will be awarded a master’s degree in economics.
1. Curriculum for Master’s in Economics
Category
| Chinese Course Name
| English Course Name
| Credit
| Semester
| Hours
| Teaching College
| Notes
|
Ⅰ
| Ⅱ
| Ⅲ
| Ⅳ
|
Compulsory
| Public Course
| 汉语
| Chinese Language
| 2
| √
|
|
|
| 3
| CIE
| Compulsory
|
中国国情
| China Panorama
| 3
|
| √
|
|
| 3
| CIE
|
Foundation Course
| 中级微观经济学
| Intermediate Microeconomics
| 3
| √
|
|
|
| 3
| RIEM
| Compulsory
|
中级宏观经济学
| Intermediate Macroeconomics
| 3
| √
|
|
|
| 3
| RIEM
|
应用计量经济学
| Applied Econometrics
| 3
| √
|
|
|
| 3
| RIEM
|
Major Course
| 博弈论
| Game Theory
| 3
|
| √
|
|
| 3
| RIEM
| Compulsory
|
数理经济学
| Mathematic Economics
| 3
| √
|
|
|
| 3
| RIEM
|
Elective
| Major Elective
| 产业经济学
| Industrial Economics
| 2
|
| √
|
|
| 3
| RIEM
| At least 5 courses and 10 credits
Elective courses will be adjusted based on the availability of teachers and students
|
国际经济学
| International Economics
| 2
|
|
| √
|
| 3
| RIEM
|
金融计量经济学
| Financial Econometrics
| 2
|
| √
|
|
| 3
| RIEM
|
劳动经济学
| Labor Economics
| 2
|
|
| √
|
| 3
| RIEM
|
金融学原理
| Principles of Finance
| 2
|
| √
|
|
| 3
| RIEM
|
货币银行学
| Money and Banking
| 2
|
|
| √
|
| 3
| RIEM
|
学术前沿研究I
| Academic Frontier Research I
| 2
| √
|
|
|
| 3
| RIEM
|
学术前沿研究II
| Academic Frontier Research II
| 3
|
| √
|
|
| 3
| RIEM
|
Public Elective
| 资产定价(双语)
| Asset Pricing
| 2
|
|
| √
|
| 3
| RIEM
|
|
公司金融(双语)
| Corporate Finance
| 2
|
| √
|
|
| 3
| RIEM
|
|
国际金融(双语)
| International Finance
| 2
|
| √
|
|
| 3
| RIEM
|
|
2. Mid-term evaluation
Students must complete all coursework and participate in all required midterm registration and examinations.
3. Scientific Research Training
Scientific research training provides a way for students to engage in scientific research while improving their research skills, academic levels, and writing skills. In order to improve research skills, students are required to actively participate in scientific and social research activities, declare postgraduate research projects, and write academic reports. College instructors will actively guide students to integrate theory with practice, impart the scientific method, and establish specific requirements for the quality of students’ scientific research activities.
4. Social Practice (Optional)
This degree requirement is optional for international students.
Graduate students must actively gain professional experience. Students should submit an internship report and the certification from the employer by the end of the internship. Students can register professional experience credits after the activity has been qualified by RIEM.
5. Academic Degree Dissertation
A. Time and Workload: Students should begin writing their dissertations after completing coursework and obtaining the required credits. The workload of the dissertation begins with data collection and ends with the finalization of the paper. The timeframe of the workload is no less than eight months.
B. Topic Selection: The topic must be innovative and practical as well as have theoretical or practical significance.
C. After selecting the topic, students will write a research proposal, and do proposal defense.
D. Before the official dissertation writing, should make a literature review, writing an outline, writing program.
E. Formatting Requirements: reference” SWUFE Graduate Students Dissertation Format Requirements”
Dissertation Detection: The dissertation should be submitted to the “Academic Misconduct Detection System” for plagiarism detection and be submitted for review after it has been qualified.
Dissertation review: The dissertation should be reviewed by at least three reviewers, including the adviser and one external reviewer.
Defense Committee and Defense Process: The defense process will follow the guidelines announced by the RIEM Academic Office. (The announcement will contain detailed information and reference the relevant regulations.)
References
This table of literature for reading includes classic books, academic journals, and classic papers.
No.
| Books/Journals
| Author
| C/E
| Notes
|
1
| Introductory Econometrics: A Modern Approach
| Jeffrey M. Wooldridge
| C
|
|
2
| Industrial Organization: Theory and Applications
| Oz Shy
| E
|
|
3
| The Theory of Industrial Organization
| Jean Tirole
| E
|
|
4
| Industrial Organization: Markets and Strategies
| Paul Belleflamme and Martin Peitz
| E
|
|
5
| Game Theory for Applied Economists
| Robert Gibbons
| C
|
|
6
| Modern Industrial Organization
| Carlton and Perloff
| E
|
|
7
| Analysis of Financial Time Series
| Ray Tsai
| E
|
|
8
| International Economics
| Paul Krugman and Maurice Obstfeld
| C
|
|
9
| Microeconomic Theory
| Mas-Colell et al
| C
|
|
10
| Advanced Microeconomic Theory
| Geoffrey A.J; Philip J. Reny
| C
|
|
11
| Enterprise, market and law
| Ronald H. Coase
| E
|
|
12
| The Structure of Economics: a Mathematical Analysis
| Eugene Silberberg
| E
|
|
13
| Advanced Macroeconomics
| David Romer
| C
|
|
14
| Journal of Political Economy
American Economic Review
Journal of Economic Literature
Journal of Economic Education
|
| E
|
|
15
| The National Bureau of Economic Research www.nber.org
|
16
| http://www.oswego.edu/~economic/econweb.htm
|
Master’s in Finance (2018)
Program Objectives
This program focuses on cultivating students’ knowledge of modern economics, analytical methods of modern economics, broad and open international paradigms, creative thinking, and flexible use of modern economic analytical methods. Students will use these skills to solve practical problems.
The master’s in economics program uses the original editions of English-language textbooks, and all instruction is conducted in English. All faculty members have overseas doctorates and can flexibly apply their academic ideas into domestic parameters. Under the instruction of RIEM’s advanced teaching methodology and experienced professors, our graduates enter first-class domestic and international colleges and universities for further studies and research. Our graduates are also prepared for industrial and managerial careers.
Specific Goals
1. Master modern economic theory, including microeconomics, macroeconomics, mathematical economics, and econometrics. Learning and being trained in these basic theories provide a solid foundation for the students to continue their studies and conduct further scientific research.
2. Become familiar with the frontiers of economics, and develop personal research skills in this field.
Program Structure
The master’s in economics degree emphasizes learning solid theory and academic research methodology as well as focusing on current economics and management issues. Students in this program will develop excellent intercultural communication skills as well as exceptional academic research skills.
This program trains students through a variety of methods, including mentoring, teaching methods, research training, academic seminars, and practicums. Mentoring and advising play crucial roles in the training process. In addition, RIEM highly values innovative thinking.
In order to help students effectively apply theoretical knowledge, RIEM follows these principles:
1. For postgraduate training, the mentor is held responsible and leads a group of students.
2. Systematic learning and training: during the first semester, students take basic and major compulsory courses. Beginning in the second semester, elective courses (for the major) are added to develop students’ scientific research skills. At the end of the second semester, students may choose their majors based on individual interests and goals.
3. Host annual postgraduate seminars to stimulate students’ academic interests.
4. Strengthen ties with first-class, overseas universities and implement student exchange programs.
5. Strengthen training in academic research and writing.
Length of Studies
The school has a flexible academic system. It takes students a minimum of two years and a maximum of five years to obtain a master’s degree.
Graduation and Degree Requirements
For a master’s degree, students are required to complete 38 credits (with a bare minimum of 30 credits). The credit structure is as follows:
Credit Requirements
| Content
| Category
| Credit
|
Course Credits
≥30
| Compulsory Courses
20 Credits
| Public Course
| 5 credits
|
Discipline Foundation Course
| 9 credits
|
Major Course
| 6 credits
|
Elective Courses≥10 Credits
| Major Elective Course
| ≥10 credits
|
Public Elective Course
| 0
|
Research Training
2 Credits
| Research Report
|
| 2 credits
|
Social Practice
2 Credits
| Internship or Practical
| (Optional)
| 2 credits
|
Degree Dissertation
6 Credits
| Literature Review and Research Proposal
|
| 2 credits
|
Completion of Dissertation and Defense
|
| 4 credits
|
All postgraduate students have to complete the aforementioned provisions in order to earn each component’s minimum required credits. Students who complete all degree requirements will be awarded a master’s degree in economics.
1. Curriculum for Master’s in Finance
Category
| Chinese Course Name
| English Course Name
| Credit
| Semester
| Hours
| Teaching College
| Notes
|
Ⅰ
| Ⅱ
| Ⅲ
| Ⅳ
|
Compulsory
| Public Course
| 汉语
| Chinese Language
| 2
| √
|
|
|
| 3
| CIE
| Compulsory
|
中国国情
| China Panorama
| 3
|
| √
|
|
| 3
| CIE
|
Foundation Course
| 中级微观经济学
| Intermediate Microeconomics
| 3
| √
|
|
|
| 3
| RIEM
| Compulsory
|
中级宏观经济学
| Intermediate Macroeconomics
| 3
| √
|
|
|
| 3
| RIEM
|
应用计量经济学
| Applied Econometrics
| 3
| √
|
|
|
| 3
| RIEM
|
Major Course
| 金融学原理
| Principles of Finance
| 3
|
| √
|
|
| 3
| RIEM
| Compulsory
|
数理经济学
| Mathematic Economics
| 3
| √
|
|
|
| 3
| RIEM
|
Elective
| Major Elective
| 资产定价
| Asset Pricing
| 2
|
|
| √
|
| 3
| RIEM
| At least 5 courses and 10 credits
Elective courses will be adjusted based on the availability of teachers and students
|
公司金融
| Corporate Finance
| 2
|
| √
|
|
| 3
| RIEM
|
货币银行学
| Money and Banking
| 2
|
|
| √
|
| 3
| RIEM
|
国际金融
| International Finance
| 2
|
| √
|
|
| 3
| RIEM
|
博弈论
| Game Theory
| 2
|
| √
|
|
| 3
| RIEM
|
金融计量经济学
| Financial Econometrics
| 2
|
| √
|
|
| 3
| RIEM
|
学术前沿研究I
| Academic Frontier Research I
| 2
| √
|
|
|
| 3
| RIEM
|
学术前沿研究II
| Academic Frontier Research II
| 3
|
| √
|
|
| 3
| RIEM
|
Public Elective
| 产业经济学
| Industrial Economics
| 2
|
| √
|
|
| 3
| RIEM
|
|
劳动经济学
| Labor Economics
| 2
|
|
| √
|
| 3
| RIEM
|
|
国际经济学
| International Economics
| 2
|
|
| √
|
| 3
| RIEM
|
|
2. Mid-term evaluation
Students must complete all coursework and participate in all required midterm registration and examinations.
3. Scientific Research Training
Scientific research training provides a way for students to engage in scientific research while improving their research skills, academic levels, and writing skills. In order to improve research skills, students are required to actively participate in scientific and social research activities, declare postgraduate research projects, and write academic reports. College instructors will actively guide students to integrate theory with practice, impart the scientific method, and establish specific requirements for the quality of students’ scientific research activities.
4. Social Practice (Optional)
This degree requirement is optional for international students.
Graduate students must actively gain professional experience. Students should submit an internship report and the certification from the employer by the end of the internship. Students can register professional experience credits after the activity has been qualified by RIEM.
5. Academic Degree Dissertation
A. Time and Workload: Students should begin writing their dissertations after completing coursework and obtaining the required credits. The workload of the dissertation begins with data collection and ends with the finalization of the paper. The timeframe of the workload is no less than eight months.
B. Topic Selection: The topic must be innovative and practical as well as have theoretical or practical significance.
C. After selecting the topic, students will write a research proposal, and do proposal defense.
D. Before the official dissertation writing, should make a literature review, writing an outline, writing program.
E. Formatting Requirements: reference” SWUFE Graduate Students Dissertation Format Requirements”
Dissertation Detection: The dissertation should be submitted to the “Academic Misconduct Detection System” for plagiarism detection and be submitted for review after it has been qualified.
Dissertation review: The dissertation should be reviewed by at least three reviewers, including the adviser and one external reviewer.
Defense Committee and Defense Process: The defense process will follow the guidelines announced by the RIEM Academic Office. (The announcement will contain detailed information and reference the relevant regulations.)
References
The table of literature for reading includes classic books, academic journals, and classic papers.
No.
| Books/Journals
| Author
| C/E
| Note
|
1
| Analysis of Financial Time Series
| Ray Tsai
| E
|
|
2
| Investment
| Zvi Bodie, etc.
| C
|
|
3
| Corporate Finance
| Stephen A. Ross; Randolph W. Westerfield; Jeffrey F. Jaffe
| C
|
|
4
| Foundation for Financial Economics
| Chi-fu Huang; Robert H. Litzenberger
| C
|
|
5
| Modern Central Banking: An Academic’s Perspective
| Carl E. Walsh
| E
|
|
6
| The Economics Money, Banding, Financial Markets
| Frederic S. Mishkin
| C
|
|
7
| Options, Futures, And Other Derivatives
| John Hull
| C
|
|
8
| Monetary Theory and Policy
| Carl E Walsh
| E
|
|
9
| Microeconomics of Banking
| Jean-Charles Rochet; Xavier Freixas
| E
|
|
10
| “Asset Pricing”
| John H. Cochrane
| E
|
|
Master’s in Enterprise Management (2018)
Program Objectives
This program focuses on cultivating students’ knowledge of modern economics, analytical methods of modern economics, broad and open international paradigms, creative thinking, and flexible use of modern economic analytical methods. Students will use these skills to solve practical problems.
The master’s in economics program uses the original editions of English-language textbooks, and all instruction is conducted in English. All faculty members have overseas doctorates and can flexibly apply their academic ideas into domestic parameters. Under the instruction of RIEM’s advanced teaching methodology and experienced professors, our graduates enter first-class domestic and international colleges and universities for further studies and research. Our graduates are also prepared for industrial and managerial careers.
Specific Goals
1. Master modern management theories, including organization theory, decision-marking theory, systems engineering theory and method of operational research, mathematical economic study, etc. Learning and being trained in these basic theories provide a solid foundation for the students to continue their studies and conduct further scientific research.
2. Become familiar with the frontiers of economics, and develop personal research skills in this field.
Program Structure
The master’s in economics degree emphasizes learning solid theory and academic research methodology as well as focusing on current economics and management issues. Students in this program will develop excellent intercultural communication skills as well as exceptional academic research skills.
This program trains students through a variety of methods, including mentoring, teaching methods, research training, academic seminars, and practicums. Mentoring and advising play crucial roles in the training process. In addition, RIEM highly values innovative thinking.
In order to help students effectively apply theoretical knowledge, RIEM follows these principles:
The mentor is held responsible for leading a group of postgraduate students.
Systematic learning and training: during the first semester, students take core and major-related courses. Beginning in the second semester, elective courses (for the major) are added to develop students’ scientific research skills. At the end of the second semester, students may choose their majors based on individual interests and goals.
Host annual postgraduate seminars to stimulate students’ academic interests.
Strengthen ties with first-class, overseas universities and implement student exchange programs.
Strengthen training in academic research and writing.
Research Direction
1. Management Science and Engineering
2. Strategic Management
3. Operations Management
4. Innovative Entrepreneurial Management
5. Marketing
Length of Studies
The school has a flexible academic system. It takes students a minimum of two years and a maximum of five years to obtain a master’s degree.
Graduation and Degree Requirements
For a master’s degree, students are required to complete 38 credits (with a bare minimum of 30 credits). The credit structure is as follows:
Credit Requirements
| Content
| Category
| Credit
|
Course Credits
≥30
| Compulsory Courses
20 Credits
| Public Compulsory Course
| 5 credits
|
Discipline Foundation Course
| 9 credits
|
Major Compulsory Course
| 9 credits
|
Elective Courses≥10 Credits
| Major Elective Course
| ≥10 credits
|
Public Elective Course
| 0
|
Research Training
2 Credits
| Research Report
|
| 2 credits
|
Social Practice
2 Credits
| Internship or Practical
| (Optional)
| 2 credits
|
Degree Dissertation
6 Credits
| Literature Review and Research Proposal
|
| 2 credits
|
Completion of Dissertation and Defense
|
| 4 credits
|
All postgraduate students have to complete the aforementioned provisions in order to earn each component’s minimum required credits. Students who complete all degree requirements will be awarded a master’s degree in Business Administration.
1. Curriculum for Master’s in Enterprise Management
Category
| Chinese Course Name
| English Course Name
| Credit
| Semester
| Hours
| Teaching College
| Notes
|
Ⅰ
| Ⅱ
| Ⅲ
| Ⅳ
|
Compulsory
| Public Course
| 汉语
| Chinese Language
| 2
| √
|
|
|
| 3
| CIE
| Compulsory
|
中国国情
| China Panorama
| 3
|
| √
|
|
| 3
| CIE
|
Foundation Course
| 中级微观经济学
| Intermediate Microeconomics
| 3
| √
|
|
|
| 3
| RIEM
| Compulsory
|
应用计量经济学
| Applied Econometrics
| 3
| √
|
|
|
| 3
| RIEM
|
中级管理学(英)
| Intermediate Management
| 3
| √
|
|
|
| 3
| RIEM
|
Major Course
| 战略管理(英)
| Strategic Management
| 3
| √
|
|
|
| 3
| RIEM
| Compulsory
|
营销管理(英)
| Marketing Management
| 3
|
| √
|
|
| 3
| RIEM
|
Elective
| Major Elective
| 运营管理(英)
| Operations Management
| 3
| √
|
|
|
| 3
| RIEM
| At least 5 courses and 10 credits
Elective courses will be adjusted based on the availability of teachers and students
|
管理科学专题讲座
| Seminar on Management Science
| 2
|
|
| √
|
| 3
| RIEM
|
企业创新创业
| Enterprise Innovation and Entrepreneurship
| 2
|
|
| √
|
| 3
| RIEM
|
中国经济
| Chinese economy
| 2
|
| √
|
|
| 3
| RIEM
|
公司金融
| Corporate Finance
| 2
|
| √
|
|
| 3
| RIEM
|
产业经济学
| Industrial Economics
| 2
|
| √
|
|
| 3
| RIEM
|
学术前沿研究I
| Academic Frontier Research I
| 2
| √
|
|
|
| 3
| RIEM
|
学术前沿研究II
| Academic Frontier Research II
| 3
|
| √
|
|
| 3
| RIEM
|
Public Elective
| 资产定价
| Asset Pricing
| 2
|
|
| √
|
| 3
| RIEM
|
|
国际金融
| International Finance
| 2
|
| √
|
|
| 3
| RIEM
|
|
劳动经济学
| Labor Economics
| 2
|
|
| √
|
| 3
|
|
|
国际经济学
| International Economics
| 2
|
|
| √
|
| 3
| RIEM
|
|
2. Mid-term evaluation
Students must complete all coursework and participate in all required midterm registration and examinations.
3. Scientific Research Training
Scientific research training provides a way for students to engage in scientific research while improving their research skills, academic levels, and writing skills. In order to improve research skills, students are required to actively participate in scientific and social research activities, declare postgraduate research projects, and write academic reports. College instructors will actively guide students to integrate theory with practice, impart the scientific method, and establish specific requirements for the quality of students’ scientific research activities.
4. Social Practice (Optional)
This degree requirement is optional for international students.
Graduate students must actively gain professional experience. Students should submit an internship report and the certification from the employer by the end of the internship. Students can register professional experience credits after the activity has been qualified by RIEM.
5. Academic Degree Dissertation
A. Time and Workload: Students should begin writing their dissertations after completing coursework and obtaining the required credits. The workload of the dissertation begins with data collection and ends with the finalization of the paper. The timeframe of the workload is no less than eight months.
B. Topic Selection: The topic must be innovative and practical as well as have theoretical or practical significance.
C. After selecting the topic, students will write a research proposal, and do proposal defense.
D. Before the official dissertation writing, should make a literature review, writing an outline, writing program.
E. Formatting Requirements: reference” SWUFE Graduate Students Dissertation Format Requirements”
Dissertation Detection: The dissertation should be submitted to the “Academic Misconduct Detection System” for plagiarism detection and be submitted for review after it has been qualified.
Dissertation review: The dissertation should be reviewed by at least three reviewers, including the adviser and one external reviewer.
Defense Committee and Defense Process: The defense process will follow the guidelines announced by the RIEM Academic Office. (The announcement will contain detailed information and reference the relevant regulations.)
References
The table of literature for reading includes classic books, academic journals, and classic papers.
No
| Books/Journals
| Author
| C/E
| Note
|
1
| Business System Dynamics
| Johns Sterman, McGraw Hill
| C
| 2000
|
2
| Industrial Dynamics
| Jay W Forrester
| E
| 2013 /1961
|
3
| World Dynamics
| Jay W Forrester
| E
| 1979
|
4
| Fundamentals of Financial Accounting
| Fred Phillips, Robert Libby, Patricia Libby, McGraw-Hill.
| C
|
|
5
| Financial Reporting and Analysis
| Lawrence Revsine, Daniel Collins, Bruce Johnson and Fred Mittelstaedt, McGraw-Hill
| C
|
|
6
| Human Resource Management
| Dessler, G (2009)
| C
|
|
7
| Oxford Handbook of Human Resource Management
| Boxall, P, Purcell, J and Wright, P (2007)
| C
|
|
8
| Organization Behavior
| Robbins, SP and Judge, TA (2001)
| C
|
|
9
| Research Methods for Human Resource Management.
| Sanders, K, Cogin, J and Bainbridge, H (2014)
| E
|
|
10
| Communist Neo-traditionalism: Work and Authority in Chinese Industry
| Andrew G. Walder, University of California Press
| C
|
|
11
| The Modern Corporation and Private Property
| Adolf Berle and Gardiner Means. Transaction Publishers
| C
|
|
12
| The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail,
| Clayton Chistensen, Harper Business
| C
|
|
13
| Marketing Management (14th Edition)
| Philip Kotler and Kevin Lane Keller, Prentice Hall
| C
|
|
14
| Consumer Behavior (11th Edition)
| Leon G. Schiffman, Joseph Wisenblit, Prentice Hall
| C
|
|
15
| Marketing Strategy: A Decision-Focused Approach (8th edition)
| John Mullins and Orville Walker, Business And Economics
| C
|
|
16
| Marketing Research (7th Edition)
| Alvin C Burns, Ronald F. Bush, Prentice Hall
| E
|
|
Elective courses will be adjusted based on the availability of teachers and students. If any inconsistency, please refer to the information released by RIEM Office.